From July, with the entry into force of the provisions of Legislative Decree no. 26 of 7 March 2023, known as the Omnibus Decree, relating to price reduction announcements, and in compliance with European indications, new measures have been adopted aimed at improving and modernizing consumer protection rules.
The changes provide that every price reduction communication, whether made in-store or online, must include, in addition to the discounted selling price resulting from the application of the promotion, also the lowest selling price charged in the 30 days preceding the price reduction. price, applied to the generality of consumers.
Our Kometa e-commerce site, in compliance with the regulations, also communicates with each price reduction the discount percentage, the starting price prior to the promotion, by crossing it, and will make visible the lowest price applied in the last 30 days.
The lowest price applied in the previous 30 days will not be indicated, as included in the scope of the legislation, on price reduction announcements relating to the launch of new products as these are goods placed on the market for less than 30 days.